A Sales Funnel is kind of filter.
One objective of the funnel is to eventually "select" which person wants to have a further business relationship with you (i.e. they want to buy one of your products).
By integrating your website with a marketing automation tool, you can create a simple funnel targetting to get more leads.
Later on, you can nurture these leads to become buyers (or become hot leads).
Below is a tutorial on how to use Thrive Themes plugin & Drip to create a simple lead generation funnel.
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