A customer journey is a series of steps or considerations undertaken by a person leading to the purchase of a certain product.
Knowledge of the customer journey helps business owners guide their leads into the most appropriate product.
Using Drip, you can design and automate the customer's journey
Depending on the leads' actions, you can send different offers or messages.
For example, if a new lead frequently opens the emails being sent to him, you can instruct Dript to send an email offering him to avail of your entry-level product.
If a purchase was made, you can send an up-sell email, otherwise, you can send a down-sell email.
Below is a tutorial on how to design and automate a simple customer journey using Drip Visual Workflow.
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