How To Re-target Leads Using Adspresso

Re-targeting is a way to remind your leads about your previous messaging.

This reminder can increase your conversion rates.

Leads can come in two forms:

1. Those that gave your their email.
2. Those that clicked your ad but did not give their email.

Re-targeting can be done via Facebook, but can also be done using a tool with a simpler UI like Adspresso.

Below is a tutorial on how to use Adspresso and Facebook Custom Audience to re-target your leads and increase your conversions.