Re-targeting is a way to remind your leads about your previous messaging.
This reminder can increase your conversion rates.
Leads can come in two forms:
1. Those that gave your their email.
2. Those that clicked your ad but did not give their email.
Re-targeting can be done via Facebook, but can also be done using a tool with a simpler UI like Adspresso.
Below is a tutorial on how to use Adspresso and Facebook Custom Audience to re-target your leads and increase your conversions.
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